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1
That's ultimately why they're so expensive because you're buying something that will last you a lifetime presumably.
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2
And something that you can pass down to other generations as well. In the collectors' world, there's the vintage Rolex market.
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3
And there's a whole underground of different nuances and you know there's a GMT with a matte dial,a GMT with a gilt dial
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4
and there are all these tiny little details that change and they make a watch more or less valuable.
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5
There's the Paul Newman Daytona which sold for $17.8 million⁽¹⁾ last fall and that's the most expensive Rolex that's ever sold at auction.
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6
The Paul Newman Daytona is a really good example where they came out with a Daytona back in the 70s and they put these exotic dials on them and they couldn't sell them.
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8
No one knows how many Rolexes are produced per year, no one knows how many Rolexes are produced per model.
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9
But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.
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10
You don't ever know exactly what the number is, but you do know that there aren't that many. And they're hard to get.
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They're very unisex and I think that that's refreshing 'cause a lot of times brands put a lot of diamonds on watches and kind of brand it as a woman's watch.
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14
But the ladies Datejust is actually, in two-tone, is actually the most sold Rolex model of all time. Which is a really fun fact.