Whether it's croissants or cakes, this Indian company says the secret ingredient to its success lies in technology.
We figured it out many years ago that these large mega factories shipping 15,000 miles across the sea from the US to the Middle East or from Australia to India, but not really viable in the long run.
So what we had developed a model was to set up small prefabricated manufacturing plants, across hard to go zones and just realign our supply chain to meet with that.
Bakers Circle⁽¹⁾ CEO Dev Lall⁽²⁾ founded the company more than two decades ago to address the logistical challenges of producing and transporting frozen goods across India. Challenges that remain.
⁽²⁾Dev Lall, 迪维·拉尔，CEO and Founder Bakers Circle，面包圈公司首席执行官兼创始人。
According to the World Bank's Logistics Performance Index in 2018, India ranked 44th among 160 countries for sector that is said was quote plagued with unreliability.
Through his business, Lall says he sees an opportunity to help brands like McDonald's and Subway. Scale up in the country while maintaining food consistency.
They're about quick, fast, standardized product. They want the product from Kashmir to Kanyakumari⁽³⁾ to look taste and feel the same, and this is where Bakers Circle comes in.
它们是便捷、快速、标准化的产品。他们希望从克什米尔到坎亚库马里的产品外观、味道和感觉都一样，这就是面包圈公司的使命。⁽³⁾Kashmir to Kanyakumari，以此表示印度全境，即印度最北端的印巴争议区克什米尔，到最南端的肯亚库玛利（又名科摩林角）。
The standardization of our product across the country in southwest is always the same, so it's a very scalable solution for that.
Today the business to business Enterprise works with the roster of global brands including Burger King and Starbucks, and has a presence In the Middle East as well as Africa.
如今，我们的b2b企业的合作对象包括汉堡王和星巴克在内的全球品牌名单，并在中东和非洲都有业务。⁽⁴⁾business to business，简称b2b，即公司对公司，例如国内的阿里巴巴平台等，业务不面向个人。
According to law their factory in Uttarakhand relies on automation to produce 1250 tons of products each month, ranging from frozen doughs to confectionery.
They all are semi finished like this, allowing you to be creative at your end without having to throw away your product, without having to waste time baking this cake out, and without taking the effort to source costly raw materials and skills for your outlet.
We have the first mover advantage in how we supply chain or product. How we mechanized our product. How we have adapted technologies to a product.
Everything from mixing systems to the manufacturing systems to the quality systems get automated.
There is an increased desire to make supply chains more resilient period. It's also to not necessarily be dependent on faraway places, so you do see a bit of localization there.
And there's also a trend from sustainability perspective where people think about if you ship Everything, kilometers and kilometers away, it also doesn't help your footprint from this YouTube perspective.
The pandemic exposed the fragilities in the supply chain in India and beyond.
For Lall there are clear benefits when producers are closer to consumers, as Bakers Circle plans next year to add 60,000 square feet to their existing 40,000 square foot operations in India.
The pandemic showed the closest supply chain helps, so that actually has played into our benefit and there's a lot of interest around that now.